On a budget? You need PR, NOT ads.

We sometimes hear people use advertising and public relations synonymously, but the two are not the same.

While both are critical to any overall marketing strategy, there are a few key differences between the two.

We often say that advertising is when you tell people how great you are while PR is getting other people to advocate for you.

Listen to this video as we outline the key differences between advertising and public relations (cost, credibility, and longevity) so you can have a better idea of where you need to spend your time (and money.)

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