YOUR BUSINESS IS DOING GREAT THINGS.
BUT NOBODY KNOWS ABOUT IT.
Your competitors are getting tons of visibility opportunities, and you're tired of being left behind. If you're ready to get the attention you deserve (without paying for ads), Back to School Week is for you.
(PUBLICITY) CLASS IS IN SESSION.
Did you miss the event? Purchase the recordings!
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"Back to School" week is for you if:
You're tired of trying to figure out how to "beat the algorithm" and just want a surefire way to be seen.
You keep imagining yourself doing press interviews, but you don't know how to make those dreams a reality.
You're frustrated to see (less qualified) competitors get tons of attention when you know your business is deserving.
You know the key to a bigger reputation is to form partnerships, but you don't even know where to begin.
You have the confidence to reach out to big media outlets... but you wouldn't know what to say, how to say it, or who to say it to.
You've "put a pin" in your dream of getting paid speaking engagements because of the pandemic, but you still have your heart set on getting those opportunities.
You know that podcasts are the hottest, easiest way to expand your audience, but you don't know how to land a guest interview.
You're tired of "throwing money" at ads, and want something to actually show for all your efforts (for free).
Posting on social media will only take you so far. To build the kind of reputation that actually turns heads, you're going to need to start thinking like a publicist.
Our TELL Back to School Week is for female entrepreneurs who are ready for high-level visibility.... but they don't know where in the world to start.
No, really. She's an actual teacher.
Before she became a publicist, Danielle Bayard Jackson spent six years as a high school English teacher. She also served two years as an academic chair in the eighth largest county in the United States.
She left teaching to join the world of public relations, and after working with a national children's organization, she started her own agency. Soon she was booking and/or facilitating interviews with outlets like NBC News, Psychology Today, Cosmopolitan Magazine, Fast Company and more.
Now Danielle's pairing her Education degrees with behind-the-scenes media experience to teach female entrepreneurs how to secure their own publicity. She'll show you how to get the attention of notable outlets -- just like she did.
The content is rigorous (because she doesn't play games!), but Danielle is committed to making it actionable and accessible, because it's time that female entrepreneurs get the shine they deserve.
Founder, Teacher, Author, Speaker, and Podcast Host
Danielle Bayard Jackson
MONDAY, AUG. 31
HOW TO BOOK PODCAST INTERVIEWS
Podcasts are hot right now, which means they're one of the best ways to get in front of your target audience (especially if your target audience is educated women with an average household income of more than $75k).
If you want to be seen in a major way, podcasts are the answer.
In this class, we're teaching everything you need to know to not only begin booking podcast interviews, but to have interview requests start coming to you.
In this class, we will cover:
How to create content that podcast hosts love
How to know which podcasts are worth your time
How to know which shows will help you advance your visibility goals (building authority? getting new clients? respect from industry peers? all of the above?)
The 4 "pitch parts" you should include in any email (including a proven template!)
How to quickly build the marketing assets you need to be taken seriously as a guest
The intro, outro, and follow-up you should deliver to get invited back
Tips from actual podcasters
Where you should market your interviews when you're done (and how to use them to build your reputation)
Enroll in this class now to begin booking podcast interviews within 48 hours (yes, it can happen that soon).
TUESDAY, SEPT. 1
SOCIAL PROOF: HOW TO BE VIEWED AS AN ACTUAL EXPERT
Can we tell you a secret?
You should never have to call yourself an "expert", because that's what social proof is for. We're showing you our agency strategies for making clients known as (actual) thought leaders without having to say it.
In this class, we will cover:
How to grab third-party endorsements that sell
Hacks for building credibility around your current accomplishments (even if they're small)
The 4 places all social proof should be visible
How to make others trust you without saying a word
Where to identify the social proof you already have but are failing to leverage
Book this class now to begin gaining more trust and respect with your industry peers and potential clients.
WEDNESDAY, SEPT. 2
EVERYTHING YOU NEED TO KNOW TO SECURE MEDIA COVERAGE
This is by far our most in-demand training.
In this media masterclass, you will learn everything you need to know to begin booking the kind of coverage that will catapult your business to the next level.
In this class, we're showing you the exact strategies we've used to get coverage in outlets like NBC News, Psychology Today, Cosmopolitan Magazine, InStyle Magazine, Fast Company, The Tampa Bay Times, Insider, and more.
You will learn:
How to create unique story angles that producers love (warning: this section is intense, but it's necessary before diving into the "pitch process")
Our three-point method for identifying media outlets that are most suitable for your business (so you don't waste your time)
Where to reach out to journalists
How to write a pitch that works (template included!)
The best ways to follow-up without being obnoxious
4 ways to make the most out of your media placement
The process for building a press page and "one sheet" to display your media hits for even more opportunities
Note: Because we want to demonstrate the success of our media methods, this class is by application only. We are careful to select women committed to using the strategies they've learned long after the class is done. Our team will follow-up at the 30, 60, and 90 day marks to ensure follow-through and success.
If you are serious about getting media coverage for your business, we encourage you to apply. Seats limited.
THURSDAY, SEPT. 3
HOW TO BOOK SPEAKING ENGAGEMENTS (DURING COVID & BEYOND)
You've probably heard it a hundred times:
You should be a speaker!
Deep down, you've always desired to be on stage. But you feel unworthy of such a large platform (Am I really ready?) and/ or you aren't sure how to reach out for gigs.
In this class, we're teaching you what you need to know to begin speaking in front of audiences and finally sharing your message in a major way.
We will cover:
The 4 things you need before you begin speaking
How to write speeches that get you invited back
Where to find digital and in-person speaking engagements
How to build an event calendar so you can pitch in advance
How to position yourself to be found as a speaker
Who to reach out to (and what to say-- template included!)
How to share your speaker rate without feeling pushy
Book this class now to begin sharing your message in front of thousands of potential clients, collaborators, followers, and funders.
FRIDAY, SEPT. 4
HOW TO WRITE, MARKET, AND SELL YOUR BOOK
We often tell clients that if you're writing a book for fame or fortune, then you probably shouldn't follow through.
But if you want to leverage your book for countless speaking engagements, media placements, partnership opportunities, and other passion projects for the ultimate visibility and authority-- then yes, this is for you.
In this class, we're teaching you what you need to know to write, market, and sell your first book.
Danielle has written a book that's landed her major media coverage, "ghostwritten" books for others, coordinated multiple book launch parties, and has promoted clients who are authors.
So you can trust that she knows the process inside and out.
In this class, we will cover:
How to nail down the specific subject and format of your book (with the target audience in mind)
Two content hacks to help you write and organize your book in an easy way
How to build a writing schedule that's actually manageable
How to market your book to an engaged audience before, during and after the process
6 ways to leverage your book for visibility
Book this class now to begin making progress on your dream.
"Danielle's [workshop] was inspirational and straight to the point. In a world full of clutter, it's refreshing to attend a class that... made the experience worth while. Time VERY well spent."
"Yesssss! What they said made so much sense, and after our session, I feel like I had a battery pack put in my back, energized and ready to use all the strategies they [shared]."
"It was truly amazing. So actionable, so valuable. I am a former PR person, and I literally sat there being blown away because [they] seriously brought it."